Joey Armstrong wants every marketer to know that they will make mistakes along the way. It’s simply part of the job. However, learning from mistakes is the best way to elevate your marketing game. When it comes to online marketing, a lot of brands make the below mistakes without realizing it. Joey Armstrong suggests reading through this list to ensure that your company isn’t missing out on opportunities through correctable mistakes!
Ignoring Mobile Users
The biggest mistake in digital marketing today is having a website that isn’t optimized for the mobile user. With so many people perusing the web on their phone, Google will penalize a website for not being mobile responsive. A website needs to adjust its formatting to whatever device a person is reading the content on. Formatting is just the start of the equation, however. It’s important that the website content is mobile friendly. Things like bulleted lists and short paragraphs are more friendly to the mobile user. The days of bulk paragraphs are a thing of the past.
Ignoring Social Media
Even if your business doesn’t necessarily relate to common social media profiles, Joey Armstrong recommends claiming and optimizing all social pages. Having an established presence on all social profiles will help the search engine results for the brand as clean as possible. Social profiles are prioritized by Google in the search engine results and will often appear directly under the main website. It’s also important to realize that people of all backgrounds are on social media. Creating content that is developed specifically for a niche audience can help create a loyal customer base.
Ignoring online reviews is a common mistake made by businesses. It happens either because they are unaware that people are leaving these reviews about their business online as there seems to be more review sites every day or because brands see negative reviews and want to avoid a confrontation. All reviews provide an opportunity. By setting up online listening tools that alert your company of any mention, you can start to prioritize responding to reviews. Negative reviews can provide an opportunity to respond and take the conversation offline. Being proactive shows the person who left the review, and anyone who reads the review, that your business cares. Positive reviews should be acknowledged because it will encourage others to leave a positive review as they will understand they will be thanked as well.