Category: Joey Armstrong

How to Utilize Customers for Business Marketing – a New-Old Technique

Joey Armstrong

Marketing isn’t what it used to be. And that’s a good thing!

People don’t want to be sold anything. As of 2021, one in four people use ad blockers around the world, making a huge portion of users impossible to reach via traditional channels.

Joey Armstrong says it’s time for a new phase of marketing — using consumers themselves as lead generators and converters. These days, potential customers turn to their peers and networks for purchase recommendations, trusting their opinions as much as personal suggestions. Businesses can leverage this by playing on the fact that everybody has influence, regardless of how small their reach.

Standard marketing techniques are quickly becoming a thing of the past. Those looking to stay ahead of the curve must adapt, marketing with customers instead of to customers with the techniques below.

Loyalty Programs for Long-Term Purchasing

Loyalty programs work wonders to keep customers coming back for more. From discounts to perks to referral bonuses, they not only help forge long-lasting relationships but also spread brand awareness.

Often, companies begin by offering logo-decked freebies and slowly work up to providing discounts on repeat purchases.

Despite the negative stick email lists receive, they’re a useful marketing tool when crafting a loyalty program. As long as businesses add value and incorporate relevant messages about specific buyers’ behaviors, it’s a great communication channel.

Incentives to Share Feedback

Companies should find ways to incentivize satisfied customers to share their experiences with their social media audience. After all, it’s one of the best ways business owners can understand what’s working and what isn’t.

That said, negative information is more likely to end up on social profiles. So, companies must establish responsive feedback channels that allow customers to vent with their internal team.

Most importantly, it’s vital to act on negative feedback when it happens. Businesses that fail to improve their three P’s (products, processes, people) after receiving less-than-great responses don’t reach dizzying heights of success.

Joey Armstrong

Customer Experience Over Everything

From the website to the service or product to the parking to face-to-face interactions with employees, everything makes up customers’ experiences.

Companies need to focus on every aspect of their customer’s interactions with their brand. Consumers aren’t interested in what brands have to say unless they’re regaled with stories of positive experiences from their friends.

One-to-One Connections

Businesses that engage in one-to-one interactions with their clients (e.g., through online communication tools or in person) build everlasting connections.

Striving to personalize these messages elicits emotional responses from consumers, making them more likely to tell their friends and family about the company.

Emotional Appeals for Greater Success

Brands can measure and target emotional motivators to boost sales, incentivize customer behavior, and strengthen connections. As the statistics say, one emotionally invested customer is 52% more valuable than a satisfied one.

According to the Harvard Business Review, the most impactful motivators include:

  • Standing out from the crowd
  • Future confidence
  • Well-being

Naturally, these vary from business to business. However, understanding target markets and their motivations behind purchases drives connections, revenue, and profitability.

LinkedIn Marketing Updates

LinkedIn’s latest development – Articles for Pages – will allow company profiles to share newsletters directly within the LinkedIn platform. Whenever a company uploads a newsletter, the app will issue a one-time notification to all subscribers. Joey Armstrong explains that this development should increase in-app engagement and strengthen the bonds between brands and their consumers.

Joey Armstrong - Linkedin Marketing

Let’s take a closer look at how LinkedIn continues to improve and build its mobile platform. In this post, we’ll explore the finer details of its new Articles for Pages update and discuss how the development will affect user experience and company profiles.

What is LinkedIn’s New Articles for Pages Update?

The new Articles for Pages update is a way for businesses to share long-form articles and newsletters directly on their LinkedIn Pages. Unlike older posting models, the new update allows page managers to share full-length writing rather than simple character-limited tags. This way, businesses and brands can promote content and drive traffic directly to their profiles.

The main draw for marketers, though, is that whenever a company posts new content, the LinkedIn app will directly send a notification to subscribers. This way, anyone interested in the brand can stay up to date on the latest posts. If subscribers do not want to receive notifications, they can opt out but they must do so manually in their settings.

Why Advertisers Are Jumping Onboard with Articles for Pages

For the average employee, LinkedIn is little more than a social media account to showcase their CV or resume. For businesses, though, the platform acts as a network to share developments, updates, and progress. LinkedIn’s latest update allows brands to extend their reach beyond press releases and into the job market.
Not only does this help businesses deliver more expressive content, but it also helps brands:

  • Create their own image – Businesses can position themselves as industry leaders by posting long-form explanations of their most innovative ideas, latest research, or educational content.
  • Expand their target audiences – The more a brand can engage with an audience, the wider its reach will grow. When a LinkedIn user likes or shares a business’s article, that user’s followers will also be exposed to the brand, helping to spread its message, research, innovations, or content.
  • Reach industry experts – No industry exists independently. If brands can post long-form explanations of their business goals and ambitions, they have the power to directly influence decision-makers in their industry. This gives brands more power to create an impact in their field.
Joey Armstrong - Linkedin

For these reasons, company profiles are quickly embracing the power of LinkedIn’s Articles for Pages update. When paired with LinkedIn’s new Campaign Manager interface, company profile managers can create and share powerful content and closely track engagement as if it were an actual corporate campaign.

Final Thoughts

Although LinkedIn has long been a platform for business-minded individuals, its latest update gives business profiles a much greater footprint on the site. Thanks to the update, brands can now share long-form information directly to their profiles, helping to drive user engagement and expand their market.

Rollout and Reaction to Google Analytics 4

Google Analytics has been the gold standard for tracking web traffic for more than 20 years.

The fourth iteration, GA4, will soon be even more ubiquitous says Joey Armstrong.

Joey Armstrong on GA4

Making good on its promise two years ago that future tracking platforms will all build upon the GA4 update, Google recently announced that the platform will officially replace Universal Analytics as well, meaning that those who have yet to convert fully to GA4 will soon need to if they want to keep using Google Analytics and save all previous tracking data.

By July 2023, Google’s Universal Analytics will be shut down completely by the company, and come Oct. 1, 2023, Universal Analytics 360 will no longer process hits. GA4 will also refrain from logging IP addresses for data collection purposes.

Data that has been previously processed through Universal Analytics will stay put up to six months after those dates. After that day, if you want to start comparing year-to-year data, you’ll need to set up GA4 since GA3 data doesn’t migrate.

While Google says the move will improve the overall tracking experience, many users aren’t as optimistic about the change.

What does GA4 Offer?

Functionality is the buzzword Google ties to GA4. The company has long said the new platform will offer better insight into the buying habits of customers, with expanded features to heighten and refine both decision-making for businesses and return on investment.

Google has called GA4 “future-proof,” emphasizing its role in protecting user privacy through machine learning artificial intelligence and filling gaps caused by new restrictions related to tracking and privacy.

GA4 has a new interface with the goal of making it more user-friendly, divided into key intuitive sections like “engagement,” “retention” and “analysis.”

It is also being fully integrated with a slew of other Google products including YouTube, Google Play, and Google Ads.

Other touted benefits of GA4 include a more comprehensive analysis of the full journey of a customer and its capability to combine customer-level data with its own data for a highly refined picture of customer journeys.

Joey Armstrong GA4 reactions

Why Reaction is Mixed

For one, many users prefer Universal Analytics. Users have said that while Universal Analytics often took 4 hours to process data, it has taken 72 hours for GA4 to do the same.

They also are dreading educating clients about GA4 and what the move away from Universal Analytics means.

Some technology watchers also say that the change may negatively impact the effectiveness of digital advertising in a new global privacy landscape. Users have also voiced complaints that Google did not find a way to migrate GA3 data to GA4, effectively booting people off Universal Analytics.

Users will have to devote time to exporting any collected from GA3 to compare it to new data on GA4.

If there isn’t a conversion to GA4, users won’t be able to track new hits. Then again, there are alternative analytics tools.

A Twitter poll posted by SEO consultant Aleyda Solis found that while 44.6% plan to move to GA4, nearly 34% say they will ditch it in favor of another data tool.

Content Marketing vs Social Media Marketing

Content marketing and social media marketing are often used interchangeably, and there are areas where they overlap. However, there is one big difference between them: content marketing tells a brand story, while social media marketing starts a conversation.

Joey Armstrong explains that this difference affects all aspects of content marketing and social media marketing: the overall strategy, tools and activities, and metrics for success. While the two will often overlap and even be integrated in a marketing campaign, they can never substitute for the other.

Joey Armstrong content vs social

Scope of the campaign

Content marketing uses different kinds of content, depending on the audience and communication goal, it can use different types of content: ads, infographics, blogs, webinars, websites, landing pages, videos, podcasts, ebooks, newsletters…and yes, social media.

So, social media marketing can be one component of a larger content marketing plan. For example, a beauty brand that is launching a new makeup line can ask influencers to talk about their product, run a giveaway, or ask social media followers to share pictures of the makeup looks they created.

Goals of the content

Content marketing provides more information about a product, service and the company. It determines the target audiences, key messages, and the specific action desired (download the ebook, sign up for the class, claim the voucher, etc).

Social media marketing can inform consumers, but its most important role is to engage. In fact, one of the biggest mistakes that brands make is that they just post content that “sells” the product, and neglect posts that spark conversations or build communities.

Also, instead of telling people about the product, social media should get people to talk about the product. It’s a platform where customers can share testimonials, ask questions, give thoughts and opinions, or raise concerns and complaints.

Acceptable formats

Social media content has to be short, bite-sized, and easy to digest. So, long form-content should reside on other platforms – not just because of length or size restrictions, but most people use social media to escape, not hunker down to read something serious.

However, brands can certainly repurpose their content marketing collaterals for social media: breaking down a blog posts into tips for posts or creating a teaser video that pushes readers to the full version on the website.

In fact, social media marketing goals often include generating traffic to a website or building enough curiosity for people to research more about the brand and consume its other content.

Joey Armstrong value to brands

Value to brand

Let’s look at how social media marketing and content marketing will be experienced by the target audience.

A person who is shopping for a new cellphone may initially hear about a brand because a tech vlogger talked about it on his channel. Then, he will look at user reviews on different chatrooms and forums, then go to the brand website to look at the specific features. From there, he may go to the brand’s social media page to read comments on posts, or direct message them to ask a question.

This rather circular journey of gathering information shows how content marketing and social media marketing is experienced by the target market—and the different strengths they have. Content marketing can give knowledge (such as demos and FAQs); social media marketing can build social credibility (testimonials, influencer endorsements).

Thus, social media marketing and content marketing serve different but equally important roles in building sales and reputation.

Intro to Google SEO Penalties

Google SEO penalties are a type of action applied to a website that has violated one or more of Google’s Webmaster Guidelines. Joey Armstrong explains that there are several types of Google SEO penalties, each of but the two most common applications are manual and algorithmic penalties.

No content creator or webmaster wants to be smacked with an SEO penalty. These limit a site’s ability to pick up traction and essential leaves to page dead in the water. Let’s take a closer look at what these penalties do, learn how sites can avoid them, and explore the available options for webmasters dealing with SEO penalties.

What are Google SEO Penalties?

Google SEO penalties are a type of penalty issued to protect the integrity of Google’s search results. They’re designed to ensure that web users are given the most relevant and highest quality content, regardless of what they search. By issuing penalties for black-hat SEO tactics, such as keyword stuffing, spamming links, or creating sites with duplicate copy, Google is able to discourage improper and ineffective SEO marketing strategies.

If a site is hit with an SEO penalty, it may not appear as high up in the search results as it once did. Sometimes, sites may no longer appear in the search results at all. This is, of course, detrimental to content creators’ platforms as their webpages will cease to gain traction and slowly loose viewership.

Most Common Occurrences

Although there are a handful of different penalties, the two most common Google SEO penalties are manual and algorithmic:

  • Manual actions – These penalties are directly handed down by the Google spam team when they detect improper SEO practices, such as spamming keywords or duplicate links.
  • Algorithmic penalties – These penalties aren’t issued as much as they are inherently embedded within Google’s search algorithm. Algorithmic penalties usually come down to ineffective or outdated SEO that should be revamped to better fit the Google algorithm.

Depending on which type of penalty a site’s facing, webmasters may be able to fix the issues to restore their pages’ rankings.

How Webmasters Can Tell if Their Sites are Penalized

It’s not always easy for webmasters to tell if their sites are affected by SEO penalties, especially if a site’s been crippled by algorithmic penalties. Generally speaking, though, if a site’s been handed a manual penalty, Google will issue a statement along with the action.

To pick up on algorithmic penalties, webmasters must actively track their user engagements as well as regularly upload new content. The higher the quality of the content, the more likely it is to rise to the top of the search results.

What Webmasters Can Do to Resolve a Penalized Page or Domain

If hit with Google SEO penalties, webmasters can take the following actions to resolve the issues:

  • Manual actions – Webmasters must first resolve the issues claimed within Google’s statement. After fixing any problems with their sites, they can then ask Google to reassess the webpage and remove the penalty.
  • Algorithmic penalties – If content is struggling to overcome algorithmic penalties, the webmaster can implement more effective SEO keywords and work with a digital marketing firm to master Google’s algorithm.

It can take a few months to overcome SEO penalties but, once a site has done so, it can continue to attract new viewers.

Final Thoughts

Google’s SEO penalties are effectively in place to maintain the quality of the Internet. If a site has been issued a penalty, it can be reinstated by simply resolving the problems inherent to the page.

What’s Trending in Advertising Right Now?

Joey Armstrong Times Square

As it’s a new year with some of the world’s largest sporting events just around the corner, advertisers are gearing up to release new campaigns, new messaging, and even a rebrand or two. Stay up to date on all the latest advertising news as it comes out. This blog will keep you in the know and if you’re a marketer, help you track the latest trends.

Today, Joey Armstrong of California will share three of the hottest advertising news stories trending at the moment, including a marketing rebrand from M&M, Superbowl ad shakeups, and new advertising features from Pinterest. If you’re ready to learn more, let’s get started!

M&M Mascot Rebrand Scoffed on Social Media

Say goodbye to the old M&M mascots and welcome in the exact same mascots rebranded to be more ‘woke’. As of January 2022, M&M has changed the personalities of its iconic personified candy pieces to do away with outdated gender stereotypes and reach a more modern, more progressive audience.

The two female M&M’s (Green and Brown) will no longer be sexualized or depicted wearing excessive makeup and high heels. Instead, they’ll wear sneakers and take on boss-like traits. The traditionally aggressive Red M&M will no longer be as forceful, and the Orange M&M will now be portrayed as more anxious to reach the younger Gen-Z generation which is plagued with existential dread.

Despite their more progressive approach, M&M’s rebrand has largely been met with the ire of social media by both the left and the right. Millennials and Gen-Z have scoffed at the rebrand, deriding it as a self-serving marketing ploy to earn points with progressives. Meanwhile, the right has decried it as a prime example of companies once again abandoning tradition and pandering to extremist trends.

Whichever side you fall on, the new M&Ms are here to stay.

Budweiser, Hyundai, and Others Opt-Out of Superbowl Advertising

South Korean carmaker Hyundai has decided to skip out the Superbowl this year, abandoning some of the most sought-after screen time in advertising. They will be joined by some of the most iconic Superbowl advertisers, including Budweiser and Audi, marking a major shift in corporate marketing strategy.

Unlike in previous years, many major brands simply don’t see the cost-to-benefit payoff of spending millions of dollars on a 30-second time slot. With widespread societal, political, and public health instability, some of the world’s largest companies have decided it’s no longer worth it to advertise at the Superbowl.

Budweiser, Hyundai, and Audi will be joined by Coca-Cola and Planters Peanuts. However, Hyundai will still be airing a high-profile ad during the playoffs, hoping to cash in on lower-priced time slots with equally high viewership.

Pinterest Adds ‘Try-On’ Advertising Feature

Pinterest is home to countless home design ideas, yet many homeowners struggle to visualize how a product might look in their home. That will soon change now that Pinterest has introduced a try-on feature that allows you to virtually display products in your home.

Their new feature allows you to digitally visualize what a home décor item will look like in your home by displaying it on your phone. Simply hold your camera up to the room and the app will display the item in the open space. Pinterest notes that home décor is its most popular category and hopes to transform more leads into sales with its new feature.  

Final Thoughts

Check-in with this blog again as the Olympics come closer to find out more about upcoming ads and advertising strategies. We’ll have all the information you need!

Social Media News This Week

Here are the top social media news stories to ring in the new year brought to you by Joey Armstrong.

Instagram Third-Party Embedding Feature

Instagram has added a new way to embed your profile onto a third-party site. This mini-version of your IG profile will link directly to your overall profile.

Instead of focusing on a specific product or picture, this allows your entire profile to be seen, giving clients or viewers insight into your brand as a whole.

For those whose brands encourage interaction with their Instagram account, this feature will be useful for getting your audience onto your IG page with the hopes of increasing your follower count.

Another way to utilize this feature is to reference influencers or customers who use your products on their IG posts.

Twitter 2022 Planning Guide

If your tweeting game wasn’t top-notch in 2021, 2022 is your year. Twitter is helping those who need it with its 2022 Planning Guide.

This guide includes templates, prompts, and tips to better approach and improve your tweeting strategy in the new year.

Twitter is an excellent way to extend your reach. This guide gives marketers the ability to plan ahead, using month-by-month templates to map out their tweeting strategy. It even helps you outline emojis, keywords, and visuals that will help grow your brand.

Finally, the guide’s tips and tricks are great for those getting started with their tweeting strategy. They lay out how to create a strong tweet, including approaches for images and videos.

Even for those who consider themselves Twitter-savvy, the guide is worth browsing, as it has over 65 pages of information and guidance.

Joey Armstrong Twitter

TikTok’s Re-Post Option

TikTok is testing a new feature that is sure to raise some excited eyebrows. The “re-post” feature allows some users to re-share their previously-posted clips with followers. The re-shared clip will appear on their connection feeds, both the “Following” and “For You” feeds.

This feature is still in the testing phase and hasn’t been rolled out for all users but, if it is, you’ll be able to expand your post’s visibility across your followers.

TikTok’s Live-Stream Intros

Slowly but surely, live-streamers don’t have to worry about smoothing out their introductions – TikTok is finally helping them do it!

This new feature, called the “LIVE intro” option, allows you to add a text description that welcomes your viewers as they join your live stream. This short intro/explanation will show to all new viewers on your stream.

You can use this feature to welcome new viewers, explain what you’re going to discuss, encourage them with a call to action, and more.

For those who aim to monetize their brand off of TikTok’s live streaming, this is a small yet powerful addition to their marketing tool belt.

YouTube Shorts Fund Expands to 70+ Regions

YouTube Shorts are videos that are generally one minute long or less. In the spring of 2020, YouTube announced that it would pay over $100 million to top Shorts creators between 2021-2022 to creators in the U.S. It has recently added another 70 markets that are eligible to receive the funds, allowing creators from many other countries and regions to take part.

Payouts for well-performing shorts range from $100-$10,000 per month, which is an enticing offer for many Shorts creators across the globe.


Effective marketing takes time, skill, and dedication. By combining marketing techniques and staying up to date on new integrations and marketing tools across top platforms, you’ll be able to grow your brand and business beyond what you envisioned.

It Pays to Go Green

Joey Armstrong Eco-Friendly Stamp

As a marketing expert, Joey Armstrong is always looking at new and innovative ways to help the businesses he markets for. A great marketer doesn’t just look to gain a customer, they look to gain customer loyalty. Joey Armstrong believes that one of the strongest ways to conjure up brand loyalty is through environmentally friendly practices. Consumers care very deeply about the state of our planet. When a company can show that they give back or that a portion of the proceeds of their business goes towards positive causes, it makes shoppers much more willing to work with that brand time and time again.

Companies Must Be Genuine

There are few bigger marketing blunders than talking the talk without walking the walk. While there is incredible opportunities for all businesses to market their company as a sustainable brand, they have to back it up through their actions. Transparency is essential. Showing is better than telling. Whether it’s a running calculation of funds donated to a cause or pictures of a company out at a charitable event, consumers will need to see that a business truly is looking to better the environment. As businesses have grown aware of the benefits of sustainable marketing, more companies have fallen flat on their face due to a lack of follow-through. If a business can’t prove that they are helping the less fortunate, it creates a storm of negative backlash across review platforms, social media profiles and more. Before launching any sustainable marketing campaign, Joey Armstrong suggests having a thought-out plan in place.

Support What You Love

Fortunately for businesses, there is no shortage of great causes to support. With consumers showing a real passion for contributing to the health of our planet, organizations that plant trees or help with disaster relief offer great opportunities for partnerships. Companies should feel as passionate about the organization they support as their customers feel about supporting them. With so many organizations to choose from, ownership groups should take the time to find an organization that speaks to their personal experience. When in doubt, companies can even look for organizations that help businesses offset their carbon footprint through the planting of trees. These types of organizations make it possible for businesses in any industry to make a positive impact. Knowing that any business in any industry can make a difference means consumers understand there’s no excuse not to give back.  

Write Better Email Subject Lines

Success in marketing often comes down to the ability to garner attention. In the digital age, it’s never been more difficult to get people to stop and pay attention to your marketing materials. Joey Armstrong believes that the best way to gather attention is to take the time to measure every word. This is certainly the case in email subject lines. A boring email subject line means a deleted email. No matter how spectacular the body of the email may be, a poor subject line means it was all for naught. Today, Joey Armstrong will look at how people can write better subject lines.

The first step to a strong subject headline is to choose the methodology behind the subject line. For instance, one of the greatest methods to entice readers is to elicit urgency. By letting readers know that they are going to miss out on something special if they don’t jump in on the email, it makes them more likely to click through. This only works when the offer or subject of the content inside the email is truly a limited time offer. Lying for the sake of a click will end up doing more damage than good. 

Another great methodology is creating a sense of curiosity. A tagline that leaves the person intrigued because they don’t know what the body of the email holds can be very effective. This usually works when the person who is receiving the email understands your brand or why they are receiving the email. A foreign email that comes off like spam will not be opened. It’s all a balancing act. 

Letting people know that a special offer is inside the email is a tried-and-true trick. People want to take advantage of deals and new experiences. Offers can unlock those doors. Alluding to discounts or free stuff is great but be careful with using the word free as it will often lead to the email heading to the spam folder.  In addition to free things, people like to be spoken to directly. When an email list is acquired, subject lines can be formatted to call on the recipient by name in the subject line. This is a great idea when available as seeing your name is sure to spark interest. 

Speaking of names, people like their own name and they like seeing names of other people they know. This is why celebrity sponsors work so well. If applicable,  a subject line that references that a celebrity or a local star also utilizes the service can get the interest of the reader.

How to Make the Most Out of Instagram

Every social media profile provides different marketing opportunities for businesses. Joey Armstrong is here to help marketers looking to make sure they are getting the most out of their Instagram profiles. Most businesses starting out know that they need a profile on Instagram, but they don’t know much more than that. Let’s get into some basic tips from Joey Armstrong that can instantly help marketers establish a presence on Instagram for their small business.

Make Sure You Have a Business Profile

Much like all websites now need to be mobile responsive in order to rank in the Google search engines, Instagram accounts need to be set to business accounts to perform well for a small business. The good news is that making the switch is simple. It all starts by heading to the settings in the Instagram account and clicking on the switch to business profile button. This opens up features that are critical for a business. For instance, followers will now be able to click a contact button and get your business on the phone.

Take Advantage of Free Tools

Facebook owns Instagram and has incorporated a lot of the same tools to the profile. Facebook insights can show statistics and help marketers track the success of their posts in real-time. The only way to get better when creating posts is to do some trial and error. Notice the similarities between posts that perform well and try to replicate those attributes moving forward.

Post with Intent

The biggest mistake marketers make on Instagram is oversaturating their page with posts. People who are constantly subjected to posts from a brand are likely to have a negative response to the brand. Every post should be created with a purpose. The image should reflect the quality associated with the brand and entice the user to learn more or anticipate the next post. Not all posts should be promotional. The more value a brand can lend to a social user’s experience, the better off the page will be. 

Create Great Ads

Much like Facebook, Instagram offers the ability to run ads that are cost-effective and easy to track. Brands can target specific audiences and find out if there’s room for growth within particular demographics. Ads can be directed towards current followers or can be utilized to reach a brand-newaudience. Taking advantage of Instagram ads is a great option for posts that have performed well organically. They can be transferred to sponsored posts and marketers can take advantage of formulas that have proven effective already.