Most marketers understand the different digital marketing platforms they can leverage to help their business or the business of their clients. However, not everyone understands how to take full advantage of every area. Social media can be extremely difficult to stay current with. Joey Armstrong is here to help marketers looking to make sure they are making the most out of their Facebook marketing.
1. Optimize Your Page
Every facet of your page should be optimized to match your branding. Facebook is a platform that is most likely going to rank highly in the search engines for your company name. It’s important that marketers ensure that happens by optimizing the profile. Everything from ensuring the proper URL is acquired to adding a summary and company images is critical. Facebook can sometimes be the first impression of your business for a potential customer. Everything on the Facebook profile should represent the brand in a way you are proud to share with others.
2. Make Every Post Count
Joey Armstrong believes too many marketers look at Facebook as something they need to have a presence on as opposed to a platform that can help increase their following and sales. Instead of looking at Facebook posts as something you need a large quantity of, consider Facebook as something that you can utilize to connect with your audience. If you don’t believe in the quality of the post, don’t post it. People will always be more impressed by quality as opposed to quantity.
3. Use Facebook for Customer Service
Facebook messages can be a great place to connect with individuals. It’s also a great way to take negative comments offline. If someone responds negatively to you in a post, be sure to quickly direct them to a private message. Be sure to acknowledge their comment for all to see and show that you care and are willing to make things right as quickly and as efficiently as possible.
4. Run Ads with Purpose
Facebook allows for ads to be run with great targeting at very little cost. This allows small businesses the opportunity to test out different boosted posts and direct more funds to the posts that are performing well. Keep in mind that not all boosted posts should be created simply to drive business. Sometimes, it’s just about garnering brand recognition and ensuring that when the time comes to make a purchase, your target audience knows your business is out there.