Joey Armstrong

Joey Armstrong Explains Google’s June Broad Core Algorithm Change

Joey Armstrong uses google to begin market research

What is a Google core update?

Google updates its algorithms several times a year. Joey Armstrong explains that usually Google puts out updates to its algorithms to improve specific categories of search results. These changes seem smaller and are done more frequently than core updates, which involve broader improvements to Google search itself. Google does core algorithm changes less frequently.

What do people normally expect in a Google core algorithm change?

Joey Armstrong recognizes that updates can create big changes to Search Engine Results Pages (SERPs) and many companies and marketers worry that each change to Google’s algorithm will negatively impact their standings on SERPs. It usually takes a few days to a few weeks for companies to see if their content’s ranking on SERPs is showing either improvement or moving down in the rankings.

Do changes in SERPs mean a company’s content marketing strategy must change?

Changes in a company’s rankings after a core algorithm update are not the result of what each company has or has not done with their marketing, but rather their SERP positions change because of the way Google now evaluates their content. It really just means what searchers considered relevant when doing Google searches has changed. Google changes its search algorithms to reflect what searchers now value in content or what their search intent is.

The effects of June 2021’s core algorithm changes are now beginning to be felt a week after the change. Additionally, more changes will be felt in mid-July because Google was not able to release all of the core algorithm changes in the June 2021 release. More changes are ahead as Google will release another core algorithm change in July 2021. It’s unusual for Google to roll out two core algorithm changes so close to each other, but that is what will happen this summer.

What changes have marketers noticed one-week post core algorithm update?

New York Times best-selling author Neil Patel, whom many consider a top marketing influencer on the web says his company has noticed some changes that will require some rewrites for much of his content.

Patel says he usually creates stories with a hook to draw readers in. Much of his content begins this way, but he has noticed those content pieces have dropped in the SERPs. He believes Google’s users may want more facts and definitions straight at the top of the article and less as he calls it, “fluff.”

He will see how all of the articles continue to rank on the SERPs and wait for the changes in July prior to rewriting them all, but he believes this may be one way searcher intent has influenced June 2021 Google core algorithm change. Joey Armstrong sees value in this idea as well.

Joey Armstrong Discusses the Hottest Marketing Trend in 2021

Joey Armstrong says video marketing is the hottest marketing trend in 2021 and will likely remain that way for the foreseeable future. Every digital marketing strategy should include video marketing to be successful.

According to singlegrain.com, 52% of consumers say that watching product videos makes them more confident in online purchase decisions. Video is the way most consumers want to learn about products they are thinking about buying. Approximately three-quarters of businesses say that using video has improved their conversion rates.

Why video?

Video is an easy way for a company to explain its product, demonstrate how to use its products, and include customer testimonials. More people today use mobile devices to access the internet, and they prefer watching a video to reading long-form sales pitches on their small devices.

Data from Google shows that searchers find videos much more compelling than just written content, so Google has pushed pages with video in them higher in their search engine results pages (SERPs). Joey Armstrong realizes that marketing content with video wins the top positions on SERPs on Google since that’s what searchers prefer.

Because video is so captivating, sites including video are 50 times more likely to receive organic clicks than text. Video is not just for YouTube anymore. Most companies today utilize video to drive their content marketing efforts.

Use Different Types of Video to Captivate Your Audience

Grabbing your audience’s attention with video is essential. Many companies use live videos for interviews and behind-the-scenes look at the brand. Demonstrations of how a product is made and how to use the product are also great uses of live video. Some businesses use personalized video messages for customers instead of emails or phone calls.

But uploading a video doesn’t guarantee a good SERPs ranking because most companies are now using videos. Joey Armstrong speaks to the fact that videos need to be search engine optimized, too, in video-specific ways. 

Knowing where to place your videos is also essential. Most companies will upload their videos to YouTube, which is excellent to drive awareness of your brand, but it won’t get users to your website. Embedding video on your landing pages will go your conversion rates way up. Adding videos to your company’s social media pages will also help your product gain exposure and improve the potential amount of viewers who will see your product.

Joey Armstrong notes that videos also need to be optimized for keywords, just like content marketing pieces, since users will search specific keywords to find your videos.

There are many tricks to optimizing videos to maximize your exposure and SERPs. Most companies need videos to enhance their marketing and convert more viewers into customers.